Product Marketing Manager

CometChat Overview

Our mission: Fuel customer growth through meaningful user-to-user engagement.

CometChat is an all-in-one communication platform that enables businesses to easily integrate customized in-app messaging functionalities across text, voice, and video. This eliminates the need for businesses to start building a messaging module from scratch, and enables their end-users to communicate with each other, resulting in a unified customer experience, increased engagement and retention, and revenue growth.

With CometChat's ready-to-use UI kits and powerful SDKs, product teams across start-ups and enterprises alike can easily roll out a feature-rich, scalable, and secure user to user communication module.

Our company has seen rapid growth, thanks to several market validations, including our participation in Techstars Boulder Accelerator in 2019, followed by investments from experienced investors such as iSeed Ventures, Range Ventures, Silicon Badia, noncapital, and Matchstick Ventures. CometChat raised a Series A round from Signal Peak Ventures.

Beyond the market validation, we are fueled by real customer validation serving over 50K customers across the globe in several verticals ranging from dating apps, telehealth apps, and internet marketplaces to thriving global communities. With solid financials, strong organic growth, and increasing demand for in-app communication platforms, we are in an exciting rapid-scale phase.

A global business from the start, we have 100+ team members across our Denver, Salt Lake, Mumbai, and Chennai offices. We are proud of our team and are always looking to expand our tribe!

CometChat’s Mission

Fuel customer growth through meaningful user to user engagement.

CometChat’s Products

CometChat offers a robust suite of cloud hosted text, voice and video options that meet businesses where they are–whether they need drag and drop plugins that can be ready within 30 minutes or if they want more advanced features and can invest development resources to launch the experience that will best serve their users.

● Quickly build a reliable & full featured chat experience into any mobile or web app

● Fully customizable SDKs and API designed to help companies ship faster

At every step, CometChat helps customers solve complex infrastructure, performance and security challenges, regardless of the platform. But there is so much more! With over 20 ready to use extensions, customers can build an experience and get the data, analysis and insights they need to drive their business forward.

CometChat’s solutions are perfect for every kind of user to user chat (groups & 1:1) including:

● Social community – Allowing people in online communities to interact without moving the conversation to another platform

● Marketplace – Enabling communications between buyers and sellers

● Events – Bringing thousands of users together to interact without diminishing the quality of the experience

● Telemedicine – Making connections between patients and providers more accessible

● Dating – Keeping people engaged while they connect with one another

● And more!

CometChat is committed to fostering a culture of innovation & collaboration. Our people are our strength so we respect and nurture their individual talent and potential. Join us if you are looking to be a part of a high growth team!

Position Overview & Priorities

As our Product Marketing Manager, you’ll play a pivotal role in shaping and executing our product marketing strategy. You will work closely with the founders to align our go-to-market strategies, drive key product initiatives, and lead the PMM function from strategy to execution.

We are looking for a strategic and hands-on Sr PMM to drive sustainable growth through both PLG and SLG motions. This role will be responsible for scaling our successful

inbound motion while identifying new opportunities for growth and solidifying our market positioning in the communications infrastructure space.

Primary Objectives

● Drive and scale self-serve Monthly Recurring Revenue (MRR)

● Generate and optimize qualified pipeline for the sales team

● Own product positioning and website narrative

This high-impact role is essential to scaling our product reach and deepening our market position.

Primary responsibility would be:

1. Strategic Market & Customer Insights:

• Drive a strategic “outside-in” approach to understanding the market, identifying industry trends, competitive landscape, and customer challenges.
• Conduct customer and buyer persona research through data-driven methods, blending qualitative and quantitative insights.
• Collaborate with the founders to develop and refine our ideal customer profile (ICP) and competitive positioning in the marketplace.

2. Product Positioning & Messaging:

• Define and own product positioning and messaging to clearly articulate the Company’s value to buyer and user personas.
• Map the customer journey from awareness to purchase, identifying key touchpoints and opportunities to enhance customer engagement.
• Create and optimize website pages and other digital assets to improve inbound conversion rates, focusing on high-impact messaging for specific buyer segments.
• Build and refine processes for efficient PMM operations, including campaign tracking, feedback loops, and continuous improvement practices

3. Product Launch & Go-to-Market Execution:

• Take ownership of product launches, setting clear objectives, and aligning cross-functional teams around success metrics such as revenue, pipeline, and feature adoption.
• Develop and execute go-to-market plans materials such as white papers, explainer videos, customer testimonials, email nurture campaigns, and sales enablement kits.
• Lead A/B testing initiatives for messaging across channels (landing pages, emails, ads) to optimize conversion rates and drive higher engagement throughout the customer journey.

Work Location 

Chennai

Prioritized Experiences and Capabilities

• SaaS Product Marketing Experience: 2-4 years of experience in product marketing, with demonstrated success in building and executing go-to-market strategies. Ability to translate market insights and business priorities into effective product marketing strategies and executing them across teams.
• Customer-Centric Approach: Deep commitment to understanding customer needs and challenges, with a talent for translating complex product capabilities into meaningful and relatable messaging for target audiences.
• Storytelling: A strong storyteller with experience developing content across various formats, including blogs, webinars, videos, case studies, and sales presentations.
• Startup Adaptability: Comfortable working in a fast-paced startup environment with a flexible, proactive approach to solving challenges.
• Experience working with or marketing developer-focused products such as APIs, SDKs, or other dev tools is a strong plus.

Here are the values that act as a guardrail of our execution culture: 

Go above and beyond for the customer: We are obsessed with ensuring every customer is taken care of, no matter how big or small they are. We truly believe their problems are our problems, and will stop at next to nothing to see them succeed.

Be relentless: Never stop innovating. Be relentless in trying new things, and improving our product. Challenge the status quo, embrace learning curves, and don’t be afraid to fail. Focus on the outcome and everything else will fall into place.

Be curious: Practice empathy. Anticipate customer needs, and solve them before they get there. If you don’t understand something, ask questions and learn.

Have fun: Laugh. Be positive and kind. Make people feel good. Life is too short to not spend time doing what you love with folks you enjoy being around.

Interview Process

Our goal is to make sure you have the chance to get to know CometChat as we learn more about you. Through a series of conversations with CometChat’s founders and key stakeholders, we’ll want to learn more about your strategic and functional expertise, and your passion. We hope that you’ll bring questions and ideas to each conversation and suggest ways that we can get to know you and your capabilities better.